The Palladio platform for Behavior-Informed Growth
Palladio AI brings your player data and game context together to identify behavioral segments, understand their experiences, and prioritize growth opportunities across UA, retention, and monetization. Each opportunity connects the players affected, supporting evidence, a recommended action, and an outcome to measure.
Explore the capabilities behind that analysis, then see how your team can use shared planning and AI Coach to investigate, act, and track results.
From your data to a growth opportunity
Session, level, purchase, and social events, interpreted alongside your game’s systems and mechanics. Existing sources may include your warehouse, a mobile measurement partner (MMP) such as AppsFlyer or Adjust, or another pipeline.
Palladio AI analyzes behavioral segments and the experiences behind players’ actions to surface opportunities assessed by size, scope, and duration.
Each opportunity gives your team a finding to evaluate. See an example below.
An example growth opportunity
Some engaged players keep trying but stop advancing at the same barrier. This example connects their experience with the evidence, a proposed change, and a way to measure whether it helps.
Players who have returned to the game and progressed, but repeatedly reach the same barrier without advancing.
Sequences of level, session, and social events show stalled progress followed by exits or restarts among some players. The pattern identifies a point to investigate; it does not establish why players leave.
Investigate the mechanic and the experience around it, then test a targeted progression adjustment for players who encounter the barrier.
Compare progression beyond the barrier and retention among affected players with an appropriate baseline to assess whether the change helps.
Palladio capabilities
Palladio AI connects player behavior with your game’s mechanics to uncover distinct ways of playing, investigate repeated strategies, and identify product and growth opportunities worth testing.
Palladio AI analyzes engagement, campaign, and monetization patterns to reveal distinct audiences. These insights guide user acquisition, retention, monetization, and game development.
The Palladio Platform maps first-session journeys and pinpoints opportunities to improve UA and onboarding for different player segments.
Our models map behavioral paths associated with purchases, distinguishing buying patterns, monetization drivers, and opportunities to engage spenders better.
Palladio models detect engagement changes that may signal churn, surface the player segments and experiences involved, and guide targeted improvements to the player experience.
Our models identify how healthy alliances contribute to retention and monetization, surfacing opportunities to strengthen alliances, address unmet needs, and resolve gaps and tensions that can drive alliance breakdown.
The platform organizes each opportunity’s evidence, priority, owner, actions, and measured outcome in a shared workflow.
The Palladio Platform maps core rules, progression loops, and economic systems, showing how your game’s mechanics work together.
Our models identify genre audiences and play styles, connecting their needs with market and seasonal growth opportunities.
The platform maps player experiences across onboarding, the economy, and social systems, highlighting friction and potential improvements.
Palladio AI identifies genre veteran signals and needs across onboarding, retention, and monetization to inform strategies for growing genre market share.
Palladio simulations compare how different play styles may respond to progression, reward, and resource changes.
Our sentiment models explore how player expectations and accumulated experiences shape responses to game changes.
The Palladio Platform generates early behavioral signals for acquisition postbacks, enabling faster campaign evaluation and optimization.
The platform defines behavioral measures linked to onboarding, retention, or purchase outcomes, giving teams signals for conducting experiments.
Palladio models connect observed play styles with ad creative and placement hypotheses, surfacing audience matches to test.
Our behavioral models connect crashes, errors, and device conditions with changes in player behavior, surfacing issues for engineering and product teams to prioritize.
The platform generates targeted survey questions for relevant player segments, adding player feedback to behavioral findings.
Palladio AI generates summaries of findings, supporting evidence, and recommended actions for stakeholders across your studio.
Palladio AI reconstructs repeated player strategies and enabling rules, surfacing potential exploits and targeted reward or progression changes to evaluate.
Our models connect game experiences with behavioral responses across player styles and histories, surfacing engagement and monetization changes to test.
Palladio models identify patterns in routines, resource conditions, and purchase cycles associated with sustained engagement and spending.
Our predictive models forecast possible player journeys and their likelihoods, highlighting potential returns, restarts, or departures.
In a demo, we’ll discuss the capabilities, data, and scope relevant to your game.
From planning to measured outcomes
Executives set priorities and assign owners. Teams investigate the evidence, plan a response, and measure the outcome. Palladio AI keeps that work connected in a shared view of objectives, actions, and progress.
Studio executives
“Ask Palladio” brings AI support into the planning and decision-making context.
Studio teams
Palladio AI Coach helps teams explore evidence, weigh responses, and work through next steps.
AI Coach
Use Palladio AI Coach as you investigate an opportunity, prepare a stakeholder update, or work through a question. Coaching stays connected to the planning and execution context.
Explore growth opportunities and work through the next steps with your team.
Turn findings into a clear narrative that helps stakeholders understand the opportunity and align on a response.
Ask questions as you work to better understand player behavior, findings, and opportunities.
More coaching to come. Always within reach, wherever you are on the Palladio platform.
Start with a focused pilot
Start with one game and one use case. Walk through the product with our founders, then discuss the data, scope, and participation for a focused 30-day pilot.
