Mobidictum · September 28, 2026.
The Double Lifecycle: choosing what to improve as your game grows
What should your studio improve next? In this article for Mobidictum, David Purdy introduces the Double Lifecycle: a framework that connects the player’s journey with the game’s stage of growth. He explores how studios can use the experiences of committed players to decide which audiences to reach, which mechanics to improve, and what to test next.
- Soft launch: find your audience. Understand which players value the game and whether they discover the experience you set out to create.
- Growth: understand what gets in the way. Look at the experiences before committed players take a break, restart, or leave to identify changes worth testing.
- Maturity: discover new ways to play. Learn from the experiences your community values, and help more players find their way into them.
